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U.S. Advertising Industry Analysis

UpdatedApr 05, 2026
DataAggregated Company Financials
Companies81
  • 7D3.1%
  • 3M-20.1%
  • 1Y-25.6%
  • YTDn/a

In the last week, the Advertising industry is up 3.1%, with NIQ Global Intelligence leading the way, up 12%. In the same time, Advantage Solutions was down 15%. However, the industry is down 26% over the past year. Earnings are forecast to grow by 34% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 05 Apr 2026US$48.1bUS$39.7b-US$1,374,569,275.3916.7x-35x1.2x
Tue, 03 Mar 2026US$54.4bUS$39.8b-US$1,314,123,711.2330.1x-41.4x1.4x
Thu, 29 Jan 2026US$59.8bUS$38.3b-US$6,178,288.2231.5x-9677.1x1.6x
Sat, 27 Dec 2025US$62.7bUS$38.3b-US$2,389,935.2535.7x-26224x1.6x
Mon, 24 Nov 2025US$70.0bUS$47.7bUS$589.6m30.5x118.8x1.5x
Wed, 22 Oct 2025US$75.3bUS$43.5bUS$609.1m35.5x123.7x1.7x
Fri, 19 Sep 2025US$75.0bUS$43.6bUS$601.2m45.6x124.8x1.7x
Sun, 17 Aug 2025US$70.2bUS$43.5bUS$613.0m42.1x114.6x1.6x
Tue, 15 Jul 2025US$81.6bUS$43.2bUS$1.5b47.2x55.1x1.9x
Thu, 12 Jun 2025US$80.7bUS$43.6bUS$1.4b38.1x57.7x1.9x
Sat, 10 May 2025US$71.3bUS$42.8bUS$1.4b20.7x49.5x1.7x
Mon, 07 Apr 2025US$64.6bUS$42.7bUS$1.8b14.6x36.7x1.5x
Wed, 05 Mar 2025US$76.0bUS$44.0bUS$1.8b18.2x41.6x1.7x
Fri, 31 Jan 2025US$107.0bUS$43.5bUS$1.6b20.6x67.1x2.5x
Sun, 29 Dec 2024US$105.9bUS$43.5bUS$1.6b29.8x66.3x2.4x
Tue, 26 Nov 2024US$113.0bUS$43.5bUS$1.6b30.1x68.5x2.6x
Thu, 24 Oct 2024US$107.3bUS$43.4bUS$2.0b13.9x54.2x2.5x
Sat, 21 Sep 2024US$104.5bUS$43.1bUS$2.2b14.4x48.3x2.4x
Mon, 19 Aug 2024US$98.2bUS$43.2bUS$2.2b19.6x45.3x2.3x
Wed, 17 Jul 2024US$97.6bUS$42.9bUS$2.7b25.2x36.4x2.3x
Fri, 14 Jun 2024US$94.7bUS$43.1bUS$2.5b21.2x37.1x2.2x
Sun, 12 May 2024US$92.6bUS$43.1bUS$2.5b20.9x37.8x2.1x
Tue, 09 Apr 2024US$88.3bUS$43.9bUS$2.3b36.3x37.6x2x
Thu, 07 Mar 2024US$85.4bUS$44.0bUS$2.1b38.3x39.9x1.9x
Sat, 03 Feb 2024US$83.0bUS$42.4bUS$544.6m32.5x152.4x2x
Mon, 01 Jan 2024US$82.7bUS$42.4bUS$517.8m20.5x159.7x2x
Wed, 29 Nov 2023US$77.6bUS$42.8bUS$472.7m19.8x164.2x1.8x
Fri, 27 Oct 2023US$75.3bUS$42.7bUS$441.7m13.6x170.5x1.8x
Sun, 24 Sep 2023US$78.9bUS$42.7bUS$391.2m17.9x201.6x1.8x
Tue, 22 Aug 2023US$80.1bUS$41.5bUS$374.8m17.3x213.8x1.9x
Thu, 20 Jul 2023US$94.8bUS$41.3b-US$172,223,776.0015.9x-550.2x2.3x
Sat, 17 Jun 2023US$90.2bUS$41.2b-US$192,797,906.0015.9x-467.7x2.2x
Mon, 15 May 2023US$79.4bUS$41.1b-US$141,671,089.0015x-560.1x1.9x
Wed, 12 Apr 2023US$80.9bUS$42.6bUS$155.0m17x521.8x1.9x
Price to Earnings Ratio

521.8x


Total Market Cap: US$80.9bTotal Earnings: US$155.0mTotal Revenue: US$42.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average -459.6x202420252026
Current Industry PE
  • Investors are pessimistic on the American Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The 3-year average PS ratio of 2.0x is higher than the industry's current PS ratio of 1.2x.
Past Earnings Growth
  • Total earnings for the Advertising industry have declined over the last three years, with the industry now making a loss overall.
  • Revenues have also declined 2.3% per year, which is driving profits down.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market3.46%
Telecom6.40%
Media3.12%
Advertising3.13%
Cable and Satellite5.45%
Publishing2.22%
Broadcasting-0.90%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
NIQ NIQ Global IntelligenceUS$11.4812.3%
+US$371.9m		n/aPS0.8x
TTD Trade DeskUS$22.053.6%
+US$366.5m		-52.3%PE23.7x
OMC Omnicom GroupUS$74.811.3%
+US$282.1m		3.1%PS1.2x
DV DoubleVerify HoldingsUS$9.946.8%
+US$102.1m		-20.2%PE31.8x
IBTA IbottaUS$32.0510.6%
+US$74.8m		-27.4%PE218.3x

Latest News

DV
US$9.94
DoubleVerify Holdings
7D
6.8%
1Y
-20.2%

DoubleVerify: Strong Retention, Attractive Valuation

Apr 04
INTJ
US$9.50
Intelligent Group
7D
-4.2%
1Y
-10.4%
OMC
US$74.81
Omnicom Group
7D
1.3%
1Y
3.1%
STGW
US$6.28
Stagwell
7D
3.3%
1Y
17.8%

STGW: AI Search Expansion And Buybacks Will Shape Balanced Execution Outlook

Analysts have raised their price target on Stagwell by $1 to $8, citing updated forecasts for FY26 net revenue and AEBITDA following the latest Q4 report as the main factors behind the revised outlook. Analyst Commentary Recent research around Stagwell has included both supportive and cautious elements, with price targets adjusted around the Q4 report and updated FY26 net revenue and AEBITDA forecasts.
ADV
US$21.75
Advantage Solutions
7D
-14.9%
1Y
-33.1%
SGRP
US$0.53
SPAR Group
7D
-23.8%
1Y
-55.9%
MGNI
US$11.89
Magnite
7D
2.1%
1Y
30.9%

MGNI: CTV Acceleration And Share Repurchases Will Support Future Upside Potential

Analysts have trimmed Magnite's price targets into a $16 to $30 range. The updated fair value framework now reflects slightly higher discount and P/E assumptions as they balance strong recent execution with more cautious sector multiples.
TTD
US$22.05
Trade Desk
7D
3.6%
1Y
-52.3%

TTD: Agency Audits And AI Partnerships Will Reshape Future Upside Potential

Narrative Update on Trade Desk The updated analyst price target for Trade Desk reflects a modest trim of about $0.14, as analysts weigh recent target cuts, agency related pressures, and mixed views on ad spend and competitive risks against slightly higher modeled revenue growth and margins, as well as a marginally lower future P/E assumption. Analyst Commentary Bullish analysts remain focused on areas where Trade Desk continues to execute, even as many targets have moved lower and some ratings have been cut.
SCOR
US$6.85
comScore
7D
-4.9%
1Y
29.7%

comScore's (NASDAQ:SCOR) Shareholders May Want To Dig Deeper Than Statutory Profit

Apr 02
comScore's (NASDAQ:SCOR) Shareholders May Want To Dig Deeper Than Statutory Profit
NIQ
US$11.48
NIQ Global Intelligence
7D
12.3%
1Y
n/a
IBTA
US$32.05
Ibotta
7D
10.6%
1Y
-27.4%

IBTA: Expanded Buybacks And Redemption Revenue Mix Will Support Future Upside

Analysts have reduced their price target on Ibotta to $29 from $32, citing updated assumptions around revenue growth, profit margins, and future P/E that support maintaining an In Line rating on the stock. Analyst Commentary Analysts are signaling a more measured stance on Ibotta, with the lower US$29 price target reflecting updated views on revenue growth, margins, and the P/E multiple that they see as appropriate for the shares.
CRTO
US$18.50
Criteo
7D
7.7%
1Y
-38.5%
HAO
US$1.01
Haoxi Health Technology
7D
-9.0%
1Y
3.1%
NCMI
US$3.00
National CineMedia
7D
-1.3%
1Y
-47.6%
ABLV
US$0.61
Able View Global
7D
-1.6%
1Y
-30.7%

Able View Global Inc. (NASDAQ:ABLV) Shares Fly 27% But Investors Aren't Buying For Growth

Feb 06
Able View Global Inc. (NASDAQ:ABLV) Shares Fly 27% But Investors Aren't Buying For Growth
LZMH
US$1.35
LZ Technology Holdings
7D
-12.9%
1Y
-83.8%